WWD – Americana Manhasset Gets Involved

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by Sharon Edelson

Tuesday September 08, 2009

From WWD Special Report Issue 09/08/2009

 Not all the activities on Fashion’s Night Out will be restricted to New York’s five boroughs. The Americana Manhasset on Long Island will kick off its New York Fashion Week activities with a Style on the Go event that will offer five-minute makeovers from Estée Lauder as well as five-minute wardrobe makeovers by Americana Manhasset’s fashion consultants.

Hirshleifer’s will unveil Hirshleifer’s ETC, a new department offering an ever-changing assortment of personal and home luxury items selected for their visual, sensual and whimsical charm. The Row, Rag & Bone, Phillip Lim, Golden Goose, Libertine, Norma Kamali, Rockstar Denim and Florsheim by Duckie Brown, among others, will be represented at ETC’s opening, along with Taschen, Assouline, Cire Trudon and Fornasetti for the home.

Several Americana Manhasset retailers will have specialists on hand to guide shoppers through their collections. Oscar de la Renta will host a reception for its new fur line today and Wednesday; Max Mara on Thursday will introduce its fall line and launch its Atelier coat collection, and Salvatore Ferragamo will preview its spring collection.

Americana Manhasset also will hold two fashion lunches on Sept. 12 and 15, with runway shows by Intermix, Hirshleifer’s, Etro, Dior, Fendi and Louis Vuitton

WWD ETC Americana Manhasset gets involved