The Human Element
In the countryside of Umbria, in the medieval village of Solemeo, Brunello Cucinelli launched a new company in 1985 with the purpose of “making work more humane, and putting humans at its center.”
It wasn’t enough for this businessman and entrepreneur to just make a profit – he felt it was important to work towards a more important objective, a higher collective aim. Such a corporate philosophy is important when the mission of most companies tends to overlook the human element completely. And Cucinelli’s philosophy shows in the work and craftsmanship of this beautiful collection – from luxurious cashmeres to innovative handbags, to sporty jackets and knit sweater tops.
Cucinelli seamlessly incorporates company objectives with people’s needs, and this innovative approach results in a collection that feels more human than most. Find these and other fine pieces at Hirshleifers now.
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