WWD – INDUSTRY UPBEAT ON HALSTON PLAN
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| 10-16-2009 | WWD – Americana Manhasset Gets Involved | |
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| 09/18/2008 | WWD – VERSACE FETES HIRSHLEIFER’S IN-STORE SHOP | |
| 04/18/2008 | CLICK-AND-MORTAR: MALL HITS WEB | |
| 01/30/2008 | WWD – INDUSTRY UPBEAT ON HALSTON PLAN | |
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| 11/15/2006 | GILLES MENDEL | |
| 03/20/2006 | NY TIMES – OH, IT’S LUXURIOUS AT THE TOP | |
| 01/09/2006 | HIRSHLEIFER’S – STYLE LEADER | |
| 12/07/2005 | NY TIMES – I’ll Take Manhasset | |
| 09/27/2005 | WWD – HIGH FASHION FORMULA | |
| 09/08/2005 | NY TIMES – CRITICAL SHOPPER | |
| 11/08/2004 | OPULENT OUTPOSTS – CHANEL BOUTIQUE AT HIRSHLEIFER’S | |
| 10/27/2004 | WWD – RANKING THE INDEPENDENTS | |
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| 12-20-2008 | CHANEL HAS EXPANDED | |
| VERSACE OPENS AT HIRSHLEIFER’S |
WWD. WEDNESDAY, JANUARY 30, 2008Will net-a-porter.com and Halston change the fashion cycle?
On Tuesday, the luxury e-commerce site and the American fashion brand disclosed they were teaming up to deliver two looks from the fall collection to consumers the day after Halston’s runway show Monday. At a time when shows are much covered, and consumers seem to want to get their hands on the looks as soon as possible, many retailers are pondering whether the deal will have a ripple effect with designers and traditional brick-and-mortar operations.
Most lauded the initiative as a new way of looking at how the Internet can serve the industry.
I think it’s a fabulous thing for Halston, for Net-a-porter and for the consumer,” said Jeffery Kalinsky, founder of Jeffery New York and executive vice president, director of designer merchandising at Nordstrom. “If a lot of people started doing something similar, I think it would change the rules for everyone.”
But while Kalinsky believes the pact between Halston and the upscale online retailer is a positive development, he recognizes “there’s also something great about having to wait for something. They’re both good feelings. It really becomes buy-now, wear-now. It’s something that a lot of brands started to do. It changes the rules for everyone and changes the thought process and that’s not a bad thing.”
Lori Hirshleifer, vice president of Hirshleifer’s at the Americana Manhasset in Manhasset, N.Y., said that selling runway looks the day after the show isn’t a problem. It’s a great thing to get the name out there. Anything that gets a new name out to the public is fantastic” – as long as it’s not the whole collection.
If it’s two or three pieces in a collection to let people know what’s going on, that’s fine,” she continued. “There are people knocking it off, so why shouldn’t they be able to get the (real) thing. If there’s too much offered it would affect the retailer. It takes some of the special ness away.”
The whole act of buying, anticipating and waiting for the product would change. “There’s excitement in waiting after seeing it on the runway and putting your name on the list,”Hirshleifer said. “In our Chanel boutique, we play the runway video and people say” wow, when is that coming in?”
