We all know and love Levi’s – it has played a role in each of our collective memories. Whether your first experience was your grandfather’s faded overalls, your mom’s wide bell bottoms, or your own dark skinny jeans, Levi’s is the quintessential household name.

That’s why we’re so excited about LVC (or Levi’s Vintage Clothing), a line launched by Levi’s dedicated to capturing the authenticity of this brand’s American history and spirit. Namely, the history and spirit personified by the American worker who tilled the land and built this country with dignity and passion. From the early days of the California Gold Rush through The Great Depression, World War II, the free lovin’ Sixties and beyond, LVC will pay homage to the details and craftsmanship specific to each time period. This includes the finer points such as the red selvage Cone Mills Fabric used in 1915 to the suspender buttons in the 1930’s, and from the horse leather patches used in the 1940’s to the button-fly’s of the 1950’s.

You can own your own piece of the fabric from the brand that built America, available now at Hirshleifers. Making history is tough – wearing it is easy!